As a Digital Marketing Manager, I defined, developed, and executed digital marketing strategies to drive customer acquisition, engagement, and revenue growth.

In the first year, I improved lead generation and traffic by more than 100%.

My key responsibilities included:
• Moving in-house and executing print, website management, digital marketing collaterals, and PRs reducing overall expenses.
• Developing and implementing digital marketing campaigns across various channels, including email, social media, search engines, and ads.
• Conducting market research and analysis to identify customer needs, preferences, and behaviors and leveraging that information to develop targeted marketing messages and campaigns.
• Collaborating with cross-functional teams, including product (developers) and sales (Americas, EMEA, APAC, Japan), to formulate and execute integrated marketing campaigns that align with business objectives.
• Creating and managing digital content, including websites, blog posts, and social media updates, to enhance engagement and cultivate brand awareness.
• Staying abreast of industry trends, best practices, and emerging technologies and leveraging that knowledge to enhance digital marketing tools and strategies.

I developed and maintained several WordPress websites, including a central hub for brand resources, admin guides, a knowledge base, and customer engagement tools.

Continuously updating and optimizing website content, I ensured that it aligned with SEO best practices, enabling improved search engine rankings and increased organic traffic.

I designed engaging and visually appealing marketing materials that resonated with our target audience and effectively communicated our brand message. Leveraging my design skills and creativity, I developed compelling visuals across various channels.

Using Adobe InDesign, I crafted professional brochures, whitepapers, and case studies that effectively communicated the benefits and features of the product.

Utilizing Adobe Premiere, I produced engaging videos that visually conveyed complex concepts and showcased the value of the product.

I created compelling visuals for advertising campaigns on various platforms. As the Digital Marketing Manager, I created multiple Ads on Google Ads, Microsoft Bing Ads, and LinkedIn Ads, maximizing click-through rates and conversions.

I prepared and sent engaging monthly newsletters using Mailchimp. By curating relevant content and utilizing visually appealing templates, I effectively nurtured customer relationships, increased brand loyalty, and drove traffic to key marketing initiatives.

I was developing a comprehensive marketing plan, creating a compelling brand identity, and establishing a cohesive graphic chart. Through meticulous planning and execution, I tried to aligned marketing efforts and enhanced brand recognition and consistency.

During this mission, I analyzed and reported on the performance of digital marketing campaigns, using Google analytics, Twitter, LinkedIn, Bing tools. By monitoring key performance indicators, I gained valuable insights, and identified areas for improvement.

Through my work, I have demonstrated expertise in various digital marketing disciplines, including visual design, website development, content creation, SEO, email marketing, and strategic planning. My data-driven approach, combined with a keen eye for aesthetics and a deep understanding of target audiences, has consistently delivered impactful results.

Note: This project page has been created solely for demonstration purposes, to complete my resume.